FNB has been rated as South Africa’s strongest brand for the fourth year running according to the Brand Finance annual report on South Africa’s 50 Most Valuable Brands.
“It is encouraging to see that FNB maintained its number one position as the strongest brand. This not only illustrates the strength of our brand as a banking and financial partner, but also as a lifestyle enabler” says Faye Mfikwe, FNB Chief Marketing Officer.
According to Brand Finance Chairman, Thebe Ikalafeng, the Top 50 brands in the South Africa are valued at approximately R370 billion, representing a 9% increase from R340bn the previous year. These brands, he says, are important because they are the leading businesses that contribute to national priorities such as creating jobs and contributing to tax.
“The Brand Finance results show that South Africa continues to be a premium brand-building nation. Brands such as FNB, which has been the standard bearer for 4 years in a row as the strongest brand in South Africa, is important to the reputation of South Africa and positively influences on its perception as a winning and competitive nation.”
“As a proudly South African brand we strive to continuously deliver the best value for our customers and live up to our brand promise of ‘how can we help you?’. Important to us is providing a lifestyle banking experience where we offer innovative solutions that solve some of the angst faced by our customers on a daily basis. This serves as an enabler which creates a better experience for customers, when engaging with the bank on all levels,” says Mfikwe.
An insight from the survey highlights that of the top 10 corporate brands, nine operate in knowledge intensive sectors such as banking. These sectors are critical in moving the country towards a knowledge-based economy which will ensure the successful implementation of the National Development Plan as well as towards the sustainability of the South African economy.
“Going forward, we plan to maintain the momentum created over the years, using the technology and tools at our disposal to deliver innovative products and services relevant to our customer needs at the core of everything that we do,” concludes Mfikwe.