Luise Allemann
About Luise Allemann

Luise Allemann is a seasoned journalist and editor with 18 years experience in a range of diverse editorial environments including news reporting for Independent Newspapers in Durban and the award-winning Engineering News and Mining Weekly. This was followed by a five year tenure at Marketing Mix culminating in her appointment as editor which saw her overseeing a team of journalists as well as the print and business aspects of the magazine. She left Marketing Mix in 2004 to start her own content creation and strategy business and has subsequently worked on an array of projects and subject matter for corporate clients such as Kagiso Broadcasting, Hollard Insurance, FNB, Liberty Life and MTN as well as various magazine titles. Her current passion is the post-PC revolution and its effect on the marketing and media landscape and as such she’s a big fan of the ‘Twitterverse’ and its ability to create ‘borderless brands’.

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