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    If you read my previous blog post, you will hopefully now know a little bit more about an Exchange Traded Fund or ETF.  But did you know that at present there are close to 40 ETF’s listed on the Johannesburg Stock Exchange (JSE)?  So, if you could invest R10 000 in 3 of them, which […]

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    CHIEF MARKETING OFFICER - FNB With more than twenty years experience in business and marketing strategy development and implementation, Bernice has been a key driver behind developing well-known corporate brands in South Africa and Africa. Her professional career spans large multi-nationals within the telecoms, broadcasting, information technology and brewing sectors. She holds an MBA from Wits Business School and a Bachelor of Science Honours Degree (Genetic Engineering), from UCT.

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    Given the growing economic pressure on the vast majority of South African households, combined with the extensive media coverage of the so-called ‘banking wars’, you would be forgiven for believing that consumers’ decisions about which bank to entrust their money to are primarily driven by price considerations. But you’d be wrong. While price competitiveness undoubtedly […]

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    No article about interviews would be complete without a list of negatives or “no-no’s”. Of course, being unable to demonstrate the competence to do the job will make it highly unlikely that you receive a call-back for the next round of interviews. Then there are the classic opportunities to impress that you do not want […]

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    Thys is a diversified and naturally driven SEO and Analytics Specialist with across-the-board proficiency in the following business environments: Business Analysis | Conversion Optimization | Online Analytics and Reporting | Search Engine Optimization. He currently sits in the FNB Online team.

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    Over the past few years the marketing landscape has changed. Budgets became tighter, the need for knowing your Return on Investment (ROI) has become critical and every possible lead your business can get your hands on more important than ever. Take a step back and think about what consumers do first when they are looking […]

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    In my previous post I mentioned X-Factors that I look for when interviewing a candidate. Here are couple of examples:   1. Signs of Willingness You bothered to show an interest in the company you applied to and accepted an interview with. This is not actually something that is easy to fail at (and do […]

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